It’s no secret that winter has always been one of the best times of year to capture amazing photographs. Yet, there is truly some beautiful and magical about the type of photos in which photographers can capture in the newness that is associated with spring. Whether your clients are looking for a sunny engagement photo shoot or a fun session in the rain, spring has a funny way of catering to every one of our whims and needs.

That’s all the more reason why now is the best time to really perfect your marketing and branding for your photography business. People ranging from all walks of life - from corporate portraits to newborn photoshoots - are looking for the best photographers to capture their special moments. It’s important that your business can cut through the noise and stand out from the crowd. Here’s how:

Offer Mini Sessions
Mini sessions are a great way to get your name out there while making some quick, extra cash. Focusing your mini sessions on the holidays or important occasions such as Mother’s Day or graduation can help bring in new clients quickly. With the help of an online scheduling software, you can easily keep track of your mini session bookings; which is important because mini sessions fill up quickly once the word gets out.

Dabble in Stock Photography
Another great way to help your photography business flourish during the spring is to take a chance with stock photography. Taking stock photos can help you create extra income in between bookings and appointments. There are a number of stock photo sites who are actively looking for freelancers to help build up their stockpile. They get more photos and you can boost your portfolio. It’s a win/win.

Organize a Raffle
A tried and true way to spread the word about your photography business locally is to organize a raffle. People can enter to receive a free mini session or any type of photo shoot that you are willing to give away. For photographers, word of mouth referrals and portfolios are a major way to increase business. This helps you tackle both ends of that marketing stick.

With the right marketing strategy, software, and eye for capturing good photos, your reservation system will see endless traffic, guaranteeing you plenty of appointment bookings this spring.